In its truest sense, community means connection. Our senior living communities are designed to build connections at a phase in life when it isn’t always easy. They are a unique combination of hospitality, real estate, and wellness – for the first time in India.
Beautiful and affordable apartments and row houses across South India with amenities and services to support your independent lifestyle and peace of mind. Serene’s legacy of caring for active adults in India for nine years is now powered by the international standards of Columbia Pacific Group. Each Serene community is unique in its design and lifestyle, mirroring the best of its hometown. These economical communities offer you an active yet peaceful lifestyle.
Whether it’s constancy and permanence you seek or the thrill of living it up every day, your forever home has the best of everything that you envision for yourself. Feel at home in an environment that is designed to adapt itself to your changing needs.
MEANING
COMFORT
PEACE
CONNECTION
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For us, our website was an opportunity for us to tell our story. In our unique way. Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic blend of design, storytelling and the brand’s ‘positive ageing’ philosophy. The website won a gold for Best Content in a Real Estate Blog/Website at the India Content Leadership Awards and Conference 2019.
In September 2019, we announced the launch of the country’s first senior living community designed to international standards to the press in a very special way. Veteran actor Zeenat Aman was invited to moderate a conversation on positive ageing and the concept of community living for seniors. Additionally, members of the media were encouraged to leave a positive word that described seniors on a writing board. The launch, which facilitated an important conversation and ageing and seniors, won a silver medal for Events including Product Launches at the Big Bang Awards 2019 by The Advertising Club Bangalore.
Our very first brand campaign RELEARN aimed at shattering stereotypes associated with seniors and ageing and also helped change the social stigma around senior living by introducing the concept of ‘positive ageing’, the brand’s core philosophy. The campaign reached 3 million people and created a social impact by raising funds for the senior citizens who needed a cataract operation. The month-long campaign won us the Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year (Gold) at the Big Bang Awards 2019 organised by The Advertising Club Bangalore.
For us, our website was an opportunity for us to tell our story. In our unique way. Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic blend of design, storytelling, and the brand’s ‘positive ageing’ philosophy. The website won the ET Now Real Estate Awards at the Global Real Estate Congress held in Mumbai in February 2020.
The Virtuoso Club and Serviced Residences by Columbia Pacific Communities is India’s first senior living community designed to international standards. Designed by pioneers of senior living Perkins Eastman, and Venkataraman Associates, the community has been designed with over 50 senior-friendly features amenities. It is designed to help residents age in place and adapt to their every changing need. The Virtuoso Club and Serviced Residences won the Senior citizen community living project of the Year at the The India Property Awards 2020, instituted by International Brand Equity to celebrate the achievements of real estate companies and professionals across India.
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India's first senior living community designed to international standards
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